If brand is fundamentally the movement of promise made real through delivery, what kind of promise can brand make that might inspire a community of people to rally to its purpose? Brand speaks to opportunity. It posits what is possible through product or service, for profit or non profit, to make an impact on societal […]

At its core a brand speaks to a transaction and relationship between people. It is at its center an anthropological connection made tangible through a product or service made operational through process, systems, technology, data, planning, strategy and tactics. But at its heart brands are about people making an impact on the human condition.   […]