There are precious few experts in branding today, because there are precious few who are all the things that Edward Leaman is: a storyteller, a cognition expert, and a person who thinks of an enterprise not as a forest, but as a collection of highly individual trees all deserving of their own space and care. There are precious few like Edward who can solve complex business problems by shifting perception instead of reality. Some would call this magic, and for anyone lucky enough to work with him, it can be said it is what he truly does.
In a world where businesses fixate on data and dollars, Edward focuses on people and purposeful work, revealing hidden assets and efficiencies in people by connecting them more passionately to their brand. He reinvigorates respect – and before you write that off as a soft art that doesn’t affect the bottom line – you need only see the before and after successes of the brands he has helped. Edward and the Growers and Nomads team have my greatest appreciation for having had the opportunity to work with them, and garner my highest recommendation.
Managing Director, Matchfire
We wanted to work with Growers and Nomads because we were ready for a full product launch. We were coming out of a soft launch for market and UX testing. It was the perfect time to assess and begin building the brand that we knew we were going to need before we scaled up.
After our briefing they jumped in and worked with us to develop our brand platform to provide the foundation for our brand voice, messaging, brand experience, UI, and UX. They helped us both explore and uncover what our business was really about, and the business industries we were really disrupting. It gave us a clearer message to communicate “who we are”, “what we do”, and “why someone should care.” As a brand we developed what customer and user’s motivations might be, and what a community around our new brand identity might look like.
We left multiple meetings with Growers and Nomads with a full appreciation of our beliefs and promise. We developed the branding platform which defines the voice of Pied Parker. Later this would prove to be integral to consistent messaging across collateral, user interface, and user experience within the app. We see our brand building with Growers and Nomads as well worth the investment. Not even a question.
CEO, Pied Parker
Collaborating with Edward and team over many years has been critical to our company’s well-being and self-defined success. Edward’s perspective, wisdom, sense of humor, humanity and experience has inspired and elevated us all.
It’s truly an honor to work with Growers and Nomads.
Co-CEO and Founder, EO Products
Growers and Nomads were recommended because of their reputation for deep impact brand building. Our portfolio clients often need brand building before we can even begin growth hacking so we wanted a full workout on ourselves before introducing them to our precious clients. Growers and Nomads helped us tremendously build our brand platform, as they say, “You can’t tell the label of the jar that you’re already in.”
We liked and genuinely appreciated their willingness to collaborate side-by-side with us, challenging and stretching our thinking. They called it “litigation” but it was truly enjoyable. It’s refreshing to experience how they pose fundamental questions and make us think so differently about our own company, it energized the entire team. We found ourselves challenging our assumptions about who we are, what we do, what we stand for, our strengths, and our opportunities. Through the process we uncovered our unique benefits which differentiate us from our competition.
We found their models and techniques clear and effective, they clearly have put a lot of thought into them. We’ve used our brand platform work to design our identity, messaging, collateral, marketing, and website content; followed by integration into brand experience and marketing journey. We recommend Growers and Nomads to companies who need to build brand, and build their enterprise value through the process. It will give you the north star every company is too stubborn to look for.
Chief Creative Officer & Co-Founder, Orogamis
Growers & Nomads have been our key brand strategists for over 15 years. During that time, Edward has worked with College Pro as a partner and has continuously been the voice of the customer. His process and approach is always based on rigorous brand thinking combined a soulful, humanistic insight of the sustainable relationships companies can have with their customers.
The process starts with a deep understanding on what the company stands for and results in a belief book that informs the branding. Growers and Nomads understands strategy, operations, learning, performance and the change process and works with teams to execute the belief work into practical approaches and execution. The work, however, does not stay still, and part of Edward’s work is to keep the company and ideas relevant. We are happy to be a part of the G&N story, and have them part of ours.
CEO, College Pro
Growers and Nomads has been an invaluable business ally for over a decade. Edward possesses a truly rare orientation to brand and brand building and through his creative and critical thinking, and has brought that into incredible service for the brand of Pillar To Post Home Inspectors. There is a co-existence of complexity and simplicity in the way Edward processes the world around us to methodically explore and recommend brand positions. He holds the customer point of view, their needs and their experience central to the organization’s opportunities for its brand. He understands brand in ways that no other person I have met can parallel and he brings that to the service of the organization.
Every organization needs a “north star” for its brand and that star is not always obvious or easy to find, but when the “brand north star” is crystal clear, an incredible clarity and empowerment befalls the entire organization. Edward is genius at helping organizations find the “north star” for their brand. Edward and the entire Growers and Nomads team are true professionals, they deliver what they promise, they see the world differently than many of us and, importantly, they hold their client’s success as the definition for their success. I cannot recommend Edward Leaman and Growers and Nomads team more highly than to say I look forward to another decade working together.
President and CEO, Pillar To Post Home Inspectors